While the metaverse remains to be an evolving space and concept, there are a lot of opportunities for beauty brands to use the virtual world to engage, create and build communities.
of its iconic Advanced Night Repair . The result was a virtual experience where users learned more about the brand’s history, ingredients and how they should feel after using the product in real life.This is one of the ways that brands can employ to engage with consumers and expand its reach to those who might not be familiar with the brand.
Brands can push the narrative even further by mimicking how its products can be applied in real life, which further enhances the interaction between both parties. The metaverse’s potential is presumably limitless in terms of how users can express themselves through their avatars. Through this third party platform, more surreal beauty looks can be unlocked, and new areas of inclusivity and self-expression can also be achieved.
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