The state has filed a lawsuit against a prominent local car dealer alleging deceptive advertising after receiving a series of complaints — including one from someone who happened to be a state investigator.
The state of Alaska filed a lawsuit Wednesday against a prominent local car dealer alleging deceptive advertising, after receiving a series of complaints — including one from someone who happened to be a state investigator who initially simply wanted to buy a Volkswagen., filed by Alaska Attorney General Treg Taylor on Wednesday, alleges that the Swickard car dealerships in Anchorage and Palmer violated state consumer protection laws.
One of the consumer complaints against Swickard came from Alaska Department of Law investigator Joshua Smith, who was looking to buy a Volkswagen, the complaint says.But Smith learned that the company was engaging in fraudulent practices, including advertising “a specific manual Jetta that it did not possess in order to entice consumers like Inv. Smith to come to the dealership,” the complaint says.
After the state launched its undercover probe, Swickard explained to the state’s Consumer Protection Unit that the falsely advertised cars were published on accident and that in another case, an overzealous salesperson refused to honor the published price, according to the complaint. “Buying a car is already a stressful process and an important decision for consumers,” Attorney General Taylor said in a prepared statement Wednesday. “We will not allow car dealerships to engage in illegal advertising and sales practices that make purchasing a car even more difficult for consumers. Nor will we allow unscrupulous dealerships to gain an unfair advantage over their competitors.”
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