Al Jaffee, Mad magazine's award-winning cartoonist and ageless wise guy who delighted millions of kids with the sneaky fun of the Fold-In and the snark of 'Snappy Answers to Stupid Questions,' has died. He was 102.
Al Jaffee, Mad magazine's award-winning cartoonist and ageless wise guy who delighted millions of kids with the sneaky fun of the Fold-In and the snark of "Snappy Answers to Stupid Questions," has died. He was 102.
Readers savored his Fold-Ins like dessert, turning to them on the inside back cover after looking through such other favorites as Don Martin's "Spy. vs. Spy" and Dave Berg's "The Lighter Side." The premise, originally a spoof of the old Sports Illustrated and Playboy magazine foldouts, was that you started with a full-page drawing and question on top, folded two designated points toward the middle and produced a new and surprising image, along with the answer.
Jaffee didn't just satirize the culture; he helped change it. His parodies of advertisements included such future real-life products as automatic redialing for a telephone, a computer spell checker and graffiti-proof surfaces. He also anticipated peelable stamps, multiblade razors and self-extinguishing cigarettes.
Jaffee received numerous awards, and in 2013 was inducted into the Will Eisner Hall of Fame, the ceremony taking place at San Diego Comic-Con International. In 2010, he contributed illustrations to Mary-Lou Weisman's "Al Jaffee's Mad Life: A Biography." The following year, Chronicle Books published "The MAD Fold-In Collection: 1964-2010."
& Art. His schoolmates included Will Elder, a future Mad illustrator, and Harvey Kurtzmann, a future Mad editor. .
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