Al Jaffee, the longtime cartoonist for Mad Magazine who created one of the satirical publications most beloved and enduring features – the back-cover “Fold-In” illustration – died today. He was 102
who created one of the satirical publications most beloved and enduring features – the back-cover “Fold-In” illustration – died today in a New York City hospital of organ failure. He was 102.
“I’m very sad to report that the great Al Jaffee has died,” Heintjes tweeted. “He had celebrated his 102nd birthday just last month. An incredible legend. RIP to a giant of cartooning.”Born in Savannah, Georgia, Jaffee launched his comics career in the 1940s, contributing artwork for such publications as Joke Comics, Atlas Comics, and Timely Comics, among others. During World War II he worked as an artist for the military.
But his most lasting contribution to the iconic Baby Boom-generation publication came in 1964 with the first “Fold-In” feature: A drawing that, when folded vertically, revealed an entirely different illustration, essentially creating a visual punchline complete with a new caption. The feature was inspired by the centerfolds that had been popularized by Playboy and other magazines., a 1997 collection of Jaffee’s Fold-Ins, Far Side creator Gary Larson praised the long-running feature.
In all, Jaffee created more than 500 back-cover Fold-Ins, with subjects spanning zeitgeisty and hot-button topics from Beatlemania to President Donald Trump’s proposed health care plan.
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