1 in 10 people said they may never go to a movie theater again.
After more than two months spent sheltering in place during the pandemic, many Americans have grown more comfortable entertaining themselves at home.
The survey of about 1,000 people conducted in mid-May by sports and events analytics firm Performance Research, in partnership with Full Circle Research Co., found that anxieties about health and safety in crowded, public places trumps the growing urge to get out of the house that’s been seen in scattered protests across the country.
“Just as the country begins to open up there has been a swing toward increasing caution, with a majority of Americans clearly saying ‘not yet’ when it comes to attending large public events,” Jed Pearsall, president of Performance Research, told Variety.What would make people feel safe about going out again? A cure for COVID-19, according to the 90% of respondents who said that would be the most important factor in luring them out to public venues again.
The Academy of Motion Picture Arts and Sciences even changed its longstanding rule that movies must have a theatrical release to be eligible for an Academy Award. For this year only, movies that premiered on a streaming service without a theatrical run can be eligible for an Oscar. Previously, flicks needed to have at least a seven-day theatrical run in a Los Angeles County commercial theater.
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