A new consumer survey reveals deepening dread over public venues — and some surprising changes in popular taste
restrictions across the country begin to ease , national and local news outlets have relentlessly reported on a seeming torrent of people streaming into public spaces. The coverage points to a common sense understanding: Spending two months sheltering in place with little-to-no human contact has produced an overpowering need for people to gather together outside their homes.
“Just as the country begins to open up there has been a swing toward increasing caution, with a majority of Americans clearly saying ‘not yet’ when it comes to attending large public events,” says Jed Pearsall, president of Performance Research.a similar Performance Research study conducted in mid-March
For Broadway productions, a new line of inquiry in the May study, the news is especially worrying: 51% of respondents say it will take a few months before they will attend a Broadway show in New York even after it’s deemed safe to do so, and 16% say they may never go again. Of course, these responses were given for abstract genres and not specific titles, but they do suggest that, after two decades dominated by spectacle and escapism, spending so much concentrated time with other people could be leading public tastes closer to human-scaled storytelling.public venue: Cleanliness and social distancing.
“Event organizers should take notice,” says Pearsall. “Fans of all types of events can identify significant milestones and new safety precautions that will get them back. Simply opening the doors will not be enough.”
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