Some Ford dealers and state dealer groups are pushing back against the company's plan for selling electric cars.
. If you want to sell our battery-electric cars and trucks, you will have to commit to making certain upgrades at your dealership. Furthermore, you will need to agree to a “no haggle” sales process. “When it comes to selling battery electric Ford products that are part of the new Model E division, you’re either on the bus or off the bus and you have just 6 weeks to decide,” Farley said.
Wedbush analyst Dan Ives said the response from Ford’s dealers is a big boost for the company’s EV ambitions. “This is a great sign for Ford to have massive dealer buy in on the EV strategy. A vote of confidence from the dealer network is huge for Farley & Co. on EVs.”Not all dealers are happy with the new sales program.
“It is unreasonable to expect that all dealers, in just a few months, are able to commit to hundreds of thousands of dollars in investments that could take years to see the returns of. Fewer Ford Model e dealers lessens competition and consumer choice. Consumers should not be punished for Ford imposing on its dealers requiring high cost investments,” Blumenthal wrote. The senator clearly does not understand that dealers are not required to sign on to the Ford program.
he views the initial wave of dealer enrollments as a first step and that he expects more dealers to come on board in the second enrollment period three years from now. It would make sense, he said, that high volume dealerships — particularly those in states with zero-emissions vehicle programs — opt in now, while smaller dealers in rural areas for now focus on combustion engine products like the F-150 and Bronco.
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