'AI is a disruptive technology that has proven impact across marketing including content development, customerexperience enhancement and the generation of synthetic data,' said Nicole Greene of GartnerMKTG to cmswire . Read more here.
"AI is a disruptive technology that has proven impact across marketing including content development, customer experience enhancement and the generation of synthetic data," said Nicole Greene, senior director, analyst, in theShe explained there are multiple different strains of AI-based technologies, including generative AI, which creates content assets like text, images and video with results so compelling they’ve already gotten your attention.
AI-based profile segmentation with corresponding recommendation models have upped the relevance and performance of marketing emails. To enhance real-time customer engagement, AI can be utilized to forecast the likelihood of a purchase and the amount to be spent. This information can then be utilized to target tailored promotions through emails or in-session messages.Generative AI Content Creation and Production
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