A new Amazon doc shows how LuLaRoe leadership tried to keep sellers loyal to the MLM.
According to Hassan, a cult is an organization that exercisesover its members to make them dependent. They do that by following the BITE model, which includes dictating who a person is and what they can do, including what they wear and who they are allowed to associate with.Hassan told HuffPost that this form of behavior control can include dietary restrictions of what a person can eat. “The more they can get people to obey their rules, the more control they have over them,” he said.
In the documentary, Mark Stidham declared that joining LuLaRoe “is a business that you own. The business responds to the amount of time, effort, energy and discipline that you put it into it.”on its “Join LuLaRoe” website page: “You decide how much and when you want to work. You decide what you want out of your business.”
Villagomez explained the difference by comparing running a business on Etsy and being a LuLaRoe retailer. ”
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