.Guaynaa_ and DimeloFlow joined industry execs for a discussion about how artists are partnering with amazonmusic to livestream content. partner BillboardLatinWeek
"On Twitch, the great thing about it is the audience engagement," said Elisa Cogo."On a lot of streaming platforms, you watch the artist, but the difference here is the community involvement."
"I compare it to crowds, theaters, because it's such a more personal thing," explained Puerto Rican rapper Guaynaa. "It's about having a concept and telling a story," said Rich Music co-founder/COO Josh Mendez."This is a trampoline for new artists… it's an important thing for developing artists to have, those eyeballs."
"When I was coming up, we didn't have a platform like this to see how you make the song," mused DJ/producer Dimelo Flow."I can use this platform to show them how I make the song with the artist. I can say 'we're gonna do this today, promote it, interact with our fans and create a new song.' I love, as a fan, to get to see that process. Every fan loves to see the process – how you make the song, how you record the song, how you mix the song, how you make the beat.
"It's not just people tuning in because they want to hear Latin music," said Cogo of the platform's global appeal."We try to make everything truly bilingual." Even so, she says"some of my favorite chat mentions are, 'I don't know what they're saying, but it's awesome! What is this?' You're reaching this whole other community."
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