Economic Watch: Fresh Malaysian durians debut in China, set to spike in popularity

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ZHENGZHOU : Guo Yu, a resident of Zhengzhou in central China's Henan Province, has long satisfied his taste buds with frozen Musang King , Malaysia 's signature variety of durian. But now he can finally savor the fruit fresh, right on his doorstep.

The durians were swiftly distributed via cold chain logistics from the airport in Zhengzhou to cities including Shenzhen, Guangzhou and Shanghai. On JD.com, a leading e-commerce platform in China, the initial stock sold out within two hours. China's appetite for this thorny fruit has soared in recent years. The country imported around 1.43 million tonnes of fresh durians in 2023, a year-on-year increase of over 70 percent, with 929,000 tonnes sourced from Thailand and 493,000 tonnes from Vietnam.

"Now, with fresh durians entering the Chinese market, export volumes are expected to rise further," Chan said."We have been seeking efficient and reliable logistics channels, and ultimately decided to air-freight top varieties to Zhengzhou first, offering consumers the best quality and flavor." "Chinese consumers can enjoy fresh Malaysian durians within 24 to 36 hours thanks to the efficient logistics network," said Sheng Weihua, marketing director at Zhengzhou Chen's Sun Fruit and Vegetable Trade Co., Ltd."As supply increases and consumer demand grows, the durian market is poised for further expansion."

Loh Wee Keng, chairman of the Malaysian Chamber of Commerce and Industry in China, said the entry of fresh Malaysian durians into the Chinese market is a new beginning.

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Musang King Malaysia Fresh Makes Debut In China

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