Yeonjun of TOMORROW X TOGETHER Promotes Somersby Light at Pavilion KL

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Yeonjun of TOMORROW X TOGETHER Promotes Somersby Light at Pavilion KL
TOMORROW X TOGETHERYeonjunSomersby Light

Yeonjun from TOMORROW X TOGETHER appeared at Pavilion KL as part of a four-day brand activation for Somersby Light. Fans enjoyed the new low-sugar cider, played pickleball-themed games, and received exclusive merchandise. Somersby Light, with 44% less sugar and 42% fewer calories, targets younger, lifestyle-oriented consumers. Available nationwide at major supermarkets and on Shopee.

Subscribe to our FREE Newsletter, or Telegram and WhatsApp channels for the latest stories and updates. YEONJUN of TOMORROW X TOGETHER made a special appearance at Connection, Pavilion KL on Sunday , as part of a four-day brand activation that ran from 30 April.

Fans could try the new Somersby Light, play pickleball-themed games, and walk away with exclusive merchandise. The kind of afternoon that sells itself. YEONJUN serves as Somersby’s regional ambassador — a pairing that makes sense on paper. TXT has a substantial Southeast Asian fanbase, and Somersby’s “No-Nonsense” casual positioning maps reasonably well onto the group’s younger, lifestyle-oriented audience.

View this post on Instagram A post shared by Places Malaysia Who It’s For The cider itself is straightforward: 3.5% ABV, 320ml cans, 44% less sugar and 42% fewer calories than the original. It’s a refreshing cider with vibrant apple flavour, a light sparkling finish, and a balance of floral and citrus notes, perfect for social gatherings or personal enjoyment. Carlsberg’s marketing director, Olga Pulyaeva, frames it as a response to shifting consumer preferences toward lower-sugar options.

Best served over ice, apparently. Somersby Light is available now at major supermarkets and hypermarkets nationwide, and on Shopee. View this post on Instagram A post shared by Jenn Chia For non-Muslims aged 21 and above. Share your thoughts with us via TRP’s Facebook, Twitter, Instagram, or Threads.

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TOMORROW X TOGETHER Yeonjun Somersby Light Pavilion KL Low-Sugar Cider

 

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