Malaysian-made products and Mall brands on TikTok Shop experienced over 130% year-on-year sales growth during Ramadan and Raya, driven by consumer trust, festive demand, and the #JomLokal initiative. A RM20 million stimulus package further supported small businesses, providing easier platform access, online selling skills, and creator support. TikTok Shop also emphasizes safety and trust, investing nearly USD1 billion globally and launching the #ShopSafe initiative.
Ramadan and Raya this year turned out to be a major win for local sellers on TikTok ShopMalaysian-made products and Mall brands recorded over 130% year-on-year sales growth . According to TikTok Shop, the strong performance came from growing consumer trust, festive demand, and continued support for local entrepreneurs through its #JomLokal initiative. The growth covers both Malaysian Micro, Small, and Medium Enterprises under #JomLokal and authenticity-verified brands on TikTok Shop Mall, showing how both local and established sellers benefited during the festive period.
A major contributor to this performance is TikTok Shop's RM20 million #JomLokal Booster Stimulus Package The package was introduced to support small businesses in Malaysia and help them grow their presence online. Over 5,000 MSMEs through commission fee waiversOver 1,000 affiliate creators through matchmaking sessions that helped promote local productsIn simple terms, more sellers got easier access to the platform, better skills to sell online, and stronger support from content creators who helped bring their products to wider audiences.
TikTok Shop also highlighted that safety and trust continue to play a big role in shaping consumer confidence on the platform Globally, the company has invested nearly USD1 billion in tools, technology, and teams focused on keeping the platform safe for users.Rejected more than 70 million product listing attempts that violated policiesIt also introduced the #ShopSafe initiative in April 2025 to educate users on avoiding online scams and making safer purchases.
'Concurrently, homegrown MSMEs are not falling behind and have consistently shown competitive resilience, as they are able to be discovered and build communities through TikTok Shop. 'We are committed to continuously spotlighting Malaysian-made products and empowering local entrepreneurs through #JomLokal to drive inclusive economic growth and digital participation for local MSMEs,' TikTok Shop Malaysia's Senior Director of Strategic Partnerships, Nur Azre Abdul Aziz stated during the TikTok Shop Raikan Raya award ceremony.
The TikTok Shop Raikan Raya event saw top local sellers and affiliate creators being recognised for their performance during the festive season. It was officiated by Communications Minister Datuk Fahmi Fadzil and Deputy Minister Teo Nie Ching, reflecting government support for the platform's role in boosting digital commerce in Malaysia. For those looking to start selling, TikTok Shop encourages MSMEs and aspiring entrepreneurs to register via They can also learn through TikTok Shop Academy, which provides step-by-step guidance for new sellers.
Tiktok Shop Sales Growth Ramadan Raya Local Sellers
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TikTok Shop Fuels Record Sales for Malaysian Sellers During Ramadan and RayaMalaysian sellers on TikTok Shop experienced a significant surge in sales during Ramadan and Raya, with over 130% year-on-year growth. This success is attributed to increased consumer trust festive demand and the JomLokal initiative. TikTok Shop's RM20 million stimulus package and commitment to platform safety further contributed to this positive outcome. The government also supports the platform's role in digital commerce.
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