Empowering MSMEs: How seller communities propel e-commerce success in Malaysia

KUALA LUMPUR, Aug 12 — After nine years of searching and some failed ventures later, business owner Mohd Zaid Othman finally discovered his passion for crafting scented...

Ten countries, 133 days and nearly RM18,000 spent: Here’s how this Malaysian travelled from KL to Istanbul on buses and trainsKUALA LUMPUR, Aug 12 — After nine years of searching and some failed ventures later, business owner Mohd Zaid Othman finally discovered his passion for crafting scented candle s., a homemade scented candle store. However, his excitement soon turned to frustration as he grappled with the complexities of e-commerce and the challenges of being a novice seller.

Their guidance was a game-changer, enabling Zaid to apply best practices and maximise the platform's tools more effectively. Sellers and customers rallied around him, offering crucial support and helping with the cleanup of his damaged space. “Their help during my toughest time lifted a heavy burden and reminded me of the incredible bond we’ve formed. This experience deepened my gratitude and commitment to giving back,” Zaid recalls.

“Having faced the challenges of running a business myself, I’m deeply grateful for the support I received. I now find great fulfilment in helping others achieve success with the same guidance and encouragement that once lifted me. Supporting my community is my way of paying it forward and helping others thrive as I have,” said Zaid.

Through Shopee’s resources and the unwavering support of fellow sellers, he turned his initial struggles into a thriving business and a platform for helping others succeed.For Shopee, driving Malaysia’s digital economy is about more than just providing tools and fostering a dynamic seller community; it’s about forging impactful partnerships that amplify support for local MSMEs.

These classes have driven RM55 million in sales for 29,000 local sellers, boosting their average daily earnings by 22 per cent year-on-year.

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Mohd Zaid Othman Scented Candle Shopee Bintang Komuniti Program 17 Shopee Bintang Shopee Xperts Shopee University OKU Celik Digital Program Pupuk Shopee

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