Kweichow Zhenjiu, a subsidiary of ZJLD, the first baijiu company listed on the Hong Kong Stock Exchange, successfully completed an Antarctic voyage from November 27 to December 7. The event aimed to raise awareness of environmental protection and the responsibilities of enterprises in sustainable development. Over 200 'Zhen Fans' embarked on a journey of more than ten days, traversing 1,585 nautical miles from Ushuaia, Argentina, to the Antarctic Peninsula. Participants experienced the breathtaking beauty of Antarctica and engaged with its glaciers and penguins, fostering a deeper understanding of the Antarctic ecosystem and the history of scientific exploration. The journey also highlighted the pressing issue of global warming, urging society to take concrete measures to reduce carbon emissions. This event follows Zhenjiu's 'Zhenjiu World Tour —Light Gatherers on Mount Everest' held in April, where the team dedicated nine days to reach the Everest Base Camp and conducted a three-day waste cleanup.
HONG KONG SAR - Media OutReach Newswire - 18 December 2024 - The first baijiu company listed on the Hong Kong Stock Exchange,, is pleased to announce that its subsidiary, Kweichow Zhenjiu , successfully held the “” voyage from November 27 to December 7. The event aimed to raise awareness of environmental protection across society, emphasizing the responsibilities that enterprises should uphold in sustainable development.
” held in April. During the Everest expedition, the Zhenjiu team dedicated nine days to reach the Everest Base Camp at 5,364 meters, where they conducted a three-day waste cleanup. This effort showcased Zhenjiu’s commitment to environmental protection, aiming to enhance public consciousness and inspire more individuals to engage in ecological initiatives and collaborate in safeguarding our planet.
Environmental Protection Sustainability Baijiu Kweichow Zhenjiu Antarctica Global Warming Corporate Social Responsibility
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