Ferrari has finally marked a decisive shift towards a greener future with the unveiling of its first fully electric car, Luce. Developed in collaboration with Jony Ive and his collective LoveFrom, the luxury sports car comes with advanced tech features, a 5-seater layout, and a price tag of €550,000. Deliveries are set to begin in 2026, catering to families with deep pockets. The Luce salutes to the fabulous Ferrari tradition, revitalizing brand appeal in the race for the high-tech electric sports market with key luxury competition including Porsche and Lamborghini scaling back their ambitions due to weak demand. Developers are now focusing on super-sized electric models to accommodate the luxury sector needs for size and comfort.
Ferrari’s first fully electric car ‘Luce’ in this handout image obtained by Reuters May 25, 2026, after the luxury sports car maker unveiled the model.
— Ferrari handout pic via Reuters! Plus, enjoy an additional FREE RM10 when you sign up using code VERSAMM10 with a min. cash-in of RM100 today. T&Cs apply. ROME, May 26 — Ferrari presented its first fully electric car on Monday, marking a high-stakes shift by the luxury sports car maker as competitors including Porsche and Lamborghini scale back their EV ambitions, citing weak demand.
The four-door Luce, Italian for “light”, was developed with the help of former Apple design chief Jony Ive and his collective LoveFrom, and is Ferrari’s first five-seater. Ferrari aims to appeal to families with deep pockets, offering them comfortable seats, high-end tech and a 600-litre boot. Deliveries of the long-awaited Luce, priced at €550,000 , are due to begin in the fourth quarter of 2026.
“It’s the result of five years of work,” CEO Benedetto Vigna told more than 200 reporters gathered in Rome. The four-door Luce, Italian for ‘light’, was developed with the help of former Apple design chief Jony Ive and his collective LoveFrom, and is Ferrari’s first five-seater.
— Ferrari handout pic via Reuters The Luce, which amplifies natural vibration sounds from its EV powertrain to maintain the visceral appeal of a traditional Ferrari, marks a gamble that a generation steeped in technology and AI, and less attached to its trademark 12- and 8-cylinder engine legacy, will shift to high-tech luxury EVs. Ferrari is hoping that will also give it the opportunity to move further into markets such as China, where EVs are already widespread and big petrol cars are heavily taxed.
“In our client base there are many... who are still looking for something completely different, to be used in different moments of life,” said Ferrari’s chief marketing and commercial officer Enrico Galliera. The Luce, which amplifies natural vibration sounds from its EV powertrain to maintain the visceral appeal of a traditional Ferrari, marks a gamble that a generation steeped in technology and AI, and less attached to its trademark 12- and 8-cylinder engine legacy, will shift to high-tech luxury EVs.
— Ferrari handout pic via Reuters “It’s absolutely stunning,” Galliera added of the car, which features four electric motors — one per wheel — which help deliver more than 1,000 horsepower, a top speed above 310 kph, and increased agility for a car weighing more than 2.2 tonnes. A light show launch featured five Luces, painted from Ferrari-red to white and light blue, which mark a break from the carmaker’s aggressive, muscular, signature sporty style with a larger body and expansive, glass-led design.
The Luce interior defers to traditional Ferrari luxury, with leather, glass and anodised aluminium surfaces as well as several physical controls which differ from the all-digital, touch-led approach of Tesla and some Chinese EV makers. — Reuters
Ferrari Electric Car Luce Luxury Sports Car Jony Ive High-Tech Evs Green Future New Market Porsche Lamborghini
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