Toyo Tires introduced its Goal Fest 2026 campaign at selected AEON stores across Malaysia, tying the excitement of the World Cup to the debut of new tires designed for hybrid, plug‑in hybrid and electric vehicles. The locally‑made tyres, branded as Made‑in‑Malaysia with Japanese excellence, target modern 4×4 drivers with luxury comfort, high stability and superior wet‑and‑dry grip. Buyers of four qualifying tyres receive rewards up to RM330, free six‑point tyre checks and a 20% discount on alignment services. The company also announced its digital transformation with the upcoming T‑Care app and e‑TEN platform, while highlighting its 100% local workforce and Kaizen‑driven production standards.
Toyo Tires hari ini melancarkan kempen" Goal Fest 2026 " di pasar raya AEON terpilih di seluruh negara sebagai respons kepada keghairahan musim Piala Dunia Kempen ini bukan sekadar meraikan sukan bola sepak, malah menjadi platform buat Toyo Tires memperkenalkan inovasi produk terbaharu yang memenuhi keperluan kenderaan moden termasuk hibrid dan elektrik .
Menerusi kekuatan identiti"Buatan Malaysia, Keunggulan Jepun", Toyo Tires memperkukuh kedudukannya sebagai satu-satunya jenama tayar buatan tempatan yang memiliki pemahaman mendalam tentang tabiat pemanduan dan keadaan cuaca unik di Malaysia. Dilancarkan pada Januari 2026, tayar ini memfokuskan kepada keselesaan mewah, kestabilan tinggi, serta cengkaman unggul di jalan basah dan kering. Direka khas untuk pemandu 4×4 moden, menawarkan pengendalian yang lebih stabil, kecekapan bahan api, dan ketahanan merentasi pelbagai medan.
Pelanggan yang membeli empat unit tayar terpilih bakal menikmati ganjaran bernilai sehingga RM330, termasuk Botol Sukan Hidrasi Thermos Eksklusif dan pulangan tunai . Selain itu, pengunjung di AEON boleh menikmati pemeriksaan tayar 6-titik percuma serta diskaun 20% untuk perkhidmatan penjajaran dan pengimbangan. Naib Presiden Eksekutif Jualan dan Pemasaran, Keishi Inoue, menyatakan bahawa Toyo Tires kini sedang memacu transformasi digital menerusi platform Toyo TayarTen.
"Kami akan melancarkan Aplikasi T-Care pada suku ketiga tahun ini untuk menawarkan peringatan perkhidmatan dan promosi eksklusif secara masa nyata, manakala platform e-TEN pula akan menyokong kecekapan operasi pengedar kami,"Kilang Toyo Tires di Malaysia, yang dikendalikan 100% oleh tenaga kerja tempatan, bukan sahaja menjamin kualiti setaraf standard Jepun, malah memainkan peranan penting dalam menjana peluang pekerjaan dan pertumbuhan ekonomi negara. Melalui prinsip Kaizen, setiap tayar yang dihasilkan mencerminkan ketelitian dan ketahanan yang dipercayai oleh pemandu di seluruh dunia.
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Toyo Tires Goal Fest 2026 Hybrid And Electric Vehicle Tyres Digital Service Platform Malaysian Manufacturing
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