Survey: Radio still a popular choice with over 20 million listeners

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Survey: Radio still a popular choice with over 20 million listeners
SurveyGfkRam
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(Reuters) - Al Nasr's Cristiano Ronaldo capped his first full Saudi Pro League season in style as he broke the record for the most goals scored in one campaign on Monday.

PETALING JAYA: Radio is still a popular choice with 20.2 million listeners tuning in every week in the first half of the year, the latest Radio Audience Measurement revealed.

Since radio is free and ubiquitous in all cars, listening on-the-move continues to account for the majority of listening. GfK said FM radio sets continued to be the most common way radio is accessed with 17.9 million listeners tuning in, followed by 3.4 million via televisions and mobile phones as well as personal computers or tablets.

He said this was seen in RAM Wave 1 2024 with the first three weeks of school holidays and second three weeks of Ramadan. According to findings from the latest study, 7.2 million people claimed they have read or interacted with a radio station’s/show’s/presenter’s social media page in the past month. “These positive results underscore 988’s ongoing efforts to strengthen its position as an influential and preferred media choice among Malaysians.

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