Samsung unveils the Galaxy A57 and A37, mid-range smartphones boasting AI enhancements, improved cameras, and long-term software support. Features include Voice Transcription, refined AI tools, and a choice of AI assistants. Both phones offer advanced displays, water resistance, and substantial battery life, with attractive pricing and launch promotions.
Samsung has expanded its mid-range smartphone offerings with the introduction of the Galaxy A57 and Galaxy A37 . These new models build upon the foundation of their predecessors, incorporating enhanced Awesome Intelligence capabilities to provide a more intuitive and feature-rich user experience. Key improvements include a new Voice Transcription tool within the Voice Recorder app, alongside refined versions of existing features such as Object Eraser, Best Face, and Circle to Search.
Users also gain the flexibility to choose between different AI agents, including Bixby and Gemini, tailoring their interactions to their preferences. The enhancements aim to deliver a seamless and personalized experience, pushing the boundaries of what consumers can expect from mid-range devices.\Beyond software enhancements, both the Galaxy A57 and A37 are designed to elevate the user's visual and photographic experience. The slim phones showcase advancements in camera performance, particularly in low-light conditions, thanks to an improved Image Signal Processor (ISP) and sophisticated AI-driven subject recognition and scene optimization technologies. The devices run on Android 16 via One UI 8.5 right from the start, a testament to Samsung's commitment to providing long-term software support. Furthermore, Samsung is promising substantial software longevity, with plans for six operating system upgrades and six years of security updates. The Galaxy A57 boasts a premium feel with its 6.7-inch Super AMOLED+ display featuring a 1,080 x 2,340 pixel resolution and a smooth 120Hz refresh rate. It is housed in a slim 6.9mm body and comes with an IP68 rating for dust and water resistance. The phone is powered by an Exynos 1680 chipset, complemented by 12GB of RAM and storage options of 216GB or 512GB. A 5,000mAh battery fuels the device, supporting 45W wired charging, and a 13% larger vapor chamber ensures optimal thermal management. Connectivity features include 5G, WiFi 6, Bluetooth 6.0, and NFC. The Galaxy A57 offers a versatile triple camera setup, including a 50MP primary camera, a 12MP ultrawide lens, and a 5MP macro sensor, while the front features a 12MP selfie shooter, with color options including Awesome Navy, Awesome Gray, and Awesome IcyBlue.\The Galaxy A37, designed for consumers who seek a balance of performance and affordability, features a 6.7-inch Super AMOLED screen with the same 1,080 x 2,340 pixel resolution and 120Hz refresh rate as the A57, ensuring a consistent viewing experience. It also shares the IP68 rating for protection. Inside, the A37 is driven by an Exynos 1480 SoC, paired with 8GB or 12GB of RAM and 256GB of storage. A 5,000mAh battery with 45W wired charging provides ample power for the device, and connectivity options include 5G, WiFi 6, Bluetooth 5.3, and NFC. The A37's camera system comprises a 50MP main camera, an 8MP ultrawide shooter, and a 5MP macro lens. For selfies, a 12MP front-facing camera is incorporated. Color choices include Awesome Lavender, Awesome Charcoal, and Awesome Graygreen. Both phones are available for purchase at Samsung's physical and online stores. The Galaxy A37 is priced starting at RM1,899 for the 8GB+256GB model, with the 12GB+256GB version retailing for RM1,999. The Galaxy A57 starts at RM2,399 for the 12GB+256GB variant, while the 12GB+512GB model is priced at RM2,699. Samsung is offering a launch rebate promotion until December 31, 2026, lowering the A37's price to RM1,799 and RM1,899 for the 8GB and 12GB variants respectively. The A57's price is reduced to RM2,249 for the 256GB model and RM2,399 for the 512GB version. Customers can also receive a rebate of up to RM200 when paying with Maybank or CIMB cards, or Shopee PayLater, valid until April 29, 2026, subject to certain terms and conditions
Samsung Galaxy A57 Galaxy A37 Smartphone AI
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