Swarovski launches its 'Share the Joy' campaign for Ramadan, featuring Malaysian personalities Eyka Farhana, Mimi Lana, and Sharifah Rose. The campaign highlights the new Gema Ramadan collection, emphasizing modern luxury and sustainability with Swarovski ReCreated Crystals. It showcases diverse jewellery styles and offers gift-with-purchase promotions.
This Ramadan , Swarovski brightens the season with its 'Share the Joy' campaign, spotlighting the essence of togetherness and celebration. Featuring Malaysia n personalities Eyka Farhana , Mimi Lana , and Sharifah Rose as the campaign's ambassadors, the initiative embodies modern elegance, confidence, and the spirit of femininity. Each personality brings her own unique interpretation to the campaign, reflecting the core values of Ramadan and Eid .
The campaign visuals capture the light, heritage, and glamour associated with this special time, designed to inspire meaningful connections throughout the Ramadan and Eid season. The campaign presents the new Gema Ramadan collection. The collection is designed to be perfect gifts for loved ones or special keepsakes, allowing consumers to share the joy of the holiday. The collection also features necklaces, bracelets, earrings, and cocktail rings, highlighting the interplay of joyful blues and greens with warm, golden-toned metal. This year's offering underscores Swarovski's commitment to sustainability, incorporating Swarovski ReCreated Crystals, which utilize at least 40% fewer natural resources than standard crystals while maintaining exceptional quality and minimizing environmental impact. Eyka Farhana showcases pieces from the latest Gema collection, emphasizing the expressive shapes, harmonious colors, and radiant craftsmanship that define the family. The Gema collection, which includes necklaces, bracelets, earrings, and a striking cocktail ring, embodies the blend of tradition and modern luxury. \Beyond the Gema collection, the 'Share the Joy' campaign also showcases other iconic jewellery families, providing versatile styling options for Ramadan and Eid celebrations. Mimi Lana is seen in a striking ensemble featuring the Mesmera necklace and bracelet, complemented by the Sublima bangle and Matrix bracelet. She completes her look with Constella drop earrings and a stack of Matrix and Stilla rings. The styling options offer customers flexibility in building looks for the holiday. Sharifah Rose is seen in a rhodium-plated selection, including the Una Angelic strandage necklaces, paired with the iconic Constella pendant and its signature dancing stone. Her wrist styling includes the classic Matrix Tennis bracelet and the Constella bracelet, further enhanced by sculptural statement rings, such as the Hyperbola and heart-shaped Una designs. She finishes her look with a Matrix brooch. The campaign aims to provide ample options for styling during the holiday season. The campaign offers a wide array of jewellery, all designed to highlight the beauty of the holiday season and the significance of sharing moments with loved ones. The campaign's styling showcases the variety of looks that can be achieved using Swarovski jewellery.\To add to the festive spirit, Swarovski offers exciting gift-with-purchase promotions. Customers who spend get exclusive Ramadan Packet Sets, whilst customers who spend a minimum of RM 1,100 receive an exclusive Swarovski Tealight Holders Set. These promotions are running from March 5th to March 22nd, 2026. The Raya exclusives are available for purchase exclusively in Swarovski Malaysia stores and online. This promotion aims to encourage consumer engagement with the brand during the festive period and provide added value to purchases. These exclusive offerings are available across Swarovski Malaysia stores and online platforms, making it easier for customers to discover and share the joy of the season. Swarovski hopes to offer customers a memorable Ramadan and Eid experience through this campaign, combining elegance, sustainability, and gifting opportunities
Swarovski Ramadan Eid Jewellery Campaign Gema Collection Eyka Farhana Mimi Lana Sharifah Rose Malaysia Promotions
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