The Malaysian Plastics Manufacturers Association (MPMA) Sabah Branch successfully orchestrated the Alliance Bank Borneo International Marathon 2026's course, ensuring zero plastic bottles and waste remained on the race route, while Cosmobeauté Malaysia and beautyexpo expand into Borneo with a debut festival in KK.
Kota Kinabalu : As the estimated 10,000 runners crossed the finish line at the Alliance Bank Borneo International Marathon 20 26 at Likas Stadium, Sunday, the Malaysian Plastics Manufacturers Association Sabah Branch ensured that the only things left behind were personal bests and memories.
Through its “Don’t Be a Litter Bug” campaign, MPMA Sabah successfully managed the race’s environmental footprint, ensuring zero plastic bottles and general waste remained on the course. AdvertisementTo tackle the logistical challenge of the international event, MPMA Sabah deployed a strategic waste management system. General waste and dedicated recycling bins were placed at key intervals along the marathon route, encouraging runners and spectators to separate waste at the source.
SPONSORED CONTENT Cosmobeauté expands into Borneo with debut festival in KK Cosmobeauté Malaysia and beautyexpo will expand into East Malaysia with the launch of the Cosmobeauté Malaysia Borneo Festival 2026 at the Sabah International Convention Centre from May 25 to 26. Read more By providing clear disposal options, the association ensured that plastic bottles and other recyclables were diverted from landfills and kept out of the natural environment.
The campaign’s hub was a specialised Recycling Station established near the finish line. Advertisement A live demonstration captivated the crowd, showing the circular economy in action by transforming bottle caps into recycled keychains. All waste collected are sorted at the recycling station. Advertisement Bottles and other recyclables are prepared, ready to be sent to a specialised recycling centre where the bottles will undergo yet another process turning them into recycled bottles.
MPMA Sabah chairman, Liaw Hen Kong, who led the campaign stressed the initiative highlights the power of plastic circularity.
“Rather than traditional waste disposal, MPMA Sabah is promoting bottle-to-bottle recycling, a process where every bottle collected from the race is diverted from the landfill to become a new, fully functional recycled bottle” he said. The campaign successfully collected an estimated 888 kg of bottles, involving about 80 members or volunteers. This initiative was made possible through the combined efforts of MPMA Sabah members and local partners committed to sustainability.
Key participants included Life Water Berhad, Lok Kawi Plastic Industries Sdn Bhd, Uniang Plastic Industries Sabah Sdn Bhd and HKT Furniture Sdn Bhd.
Alliance Bank Borneo International Marathon 20 Kota Kinabalu MPMA Sabah Don't Be A Litter Bug Campaign Cosmobeauté Malaysia Sabah Borneo Waste Management System International Event Recycling Station Plastic Circularity
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