Feb 13 (Reuters) - Indian IT shares logged their worst week in more than 10 months on Friday, extending a rout driven by fears of disruption from artificial intelligence tools that wiped about $50 billion off the sector's market capitalisation so far in February.
Harvey Norman ’s Next Gen AI Experts are ready with personalised advice to help customers choose the right AI PC. ARTIFICIAL INTELLIGENCE is often hailed as the future. While we have been busy asking chatbots questions, AI has also moved beyond the internet, into the hardware of our devices.
Today, AI sits at the heart of our personal computing hardware, simplifying everyday tasks, whether for work, study or creative expression. This shift has given rise to a new category of devices: the Next Gen AI PC – designed to deliver smarter performance, greater efficiency and a more intuitive computing experience for modern users.Traditional laptops have long been reliable tools, but they often hit a wall when pushed to their limits. Users know the signs all too well: too many browser tabs, long video calls, and suddenly the system freezes – the fans scream and the battery percentage plummets. This occurs because traditional devices rely heavily on a single main processor, the central processing unit , to simultaneously manage all tasks.Think of a laptop’s main processor as a capable but overworked general manager trying to do every job in the office. The NPU acts as a specialised assistant, hired to handle the heavy lifting. It takes over complex AI workloads, such as blurring the background on a call, translating languages in real-time or editing photos, so the CPU can focus on keeping the system running smoothly. This separation of tasks delivers real-time responsiveness and smoother multitasking. Whether switching between virtual meetings or editing high-resolution content, the device maintains consistent performance without the dreaded lag.Retailer Harvey Norman is bringing this evolution to the Malaysian market with a comprehensive lineup of Next Gen AI PCs. The technology behind these devices is built around four key pillars designed to enhance everyday computing and create a seamless experience: My personal AI: Systems that learn and adapt to the usage patterns effectively becoming a smarter companion over time. Security: Because AI processing occurs directly on the device rather than in the cloud, sensitive data is better protected without compromising speed. Multi-day battery life: Intelligent power management reduces strain on the main processor, allowing users to stay productive throughout the day without frequent recharging. Productivity: Powerful time-saving tools automate mundane tasks, letting you focus on work that matters. Harvey Norman offers a wide range of devices, including the ASUS Zenbook S16 with an AMD chip and the HP OmniBook X Flip powered by Intel.Leading this shift is the arrival of Copilot+ PCs. As a new class of Windows 11 devices, they feature powerful NPUs that deliver over 40 trillion operations per second . This means raw speed, enabling advanced AI features to run directly on the device for faster response times without relying on the cloud. With up to five times faster performance and battery life reaching up to 22 hours, Copilot+ PCs are engineered for modern lifestyles. Everyday experiences are further enhanced by intelligent features such as Recall, a photographic memory for the PC that helps find lost files, and real-time translation with Live Captions.Matching the tech to your lifestyle With so much power under the hood, the challenge is not finding a good laptop but finding one that fits your specific needs.Since online learning, long research sessions and multitasking make up the bulk of the day, these devices ensure effortless performance while removing the anxiety of hunting for power outlets on campus.Powerful performance ensures seamless multitasking, clearer virtual meetings via Windows Studio Effects, efficient document management, while Copilot in Microsoft 365 aids in office productivity.Whether it’s drafting proposals with ease, summarising long documents, automating data analysis or even generating slides automatically, these are just a few examples of how Microsoft 365 in AI PC can elevate your daily workflow. Meanwhile, content creators can rely on high-performance NPUs to handle intensive editing, rendering and creative workflows with speed and precision, keeping them in their flow state.The market is currently flooded with different processor platforms, including AMD, Intel and Snapdragon, and new platform standards like Copilot+. Add to that a vast array of models from brands like Acer, ASUS, HP, Lenovo, Microsoft Surface and MSI, and the choice can feel overwhelming. To help buyers navigate this, Harvey Norman has deployed trained Next Gen AI Experts in its stores nationwide. These specialists will provide personalised advice to cut through the technical jargon, helping customers select the device that best fits their specific needs and budget.To celebrate this new era of computing technology, customers can enjoy a free Canon 3-in-1 printer with the purchase of any selected Next Gen AI laptop at Harvey Norman from now until Feb 28. Recognising that new tech is a major investment, Harvey Norman is offering up to 60 months of 0% instalment plans to make it easier to spread the cost over time.Follow Harvey Norman Malaysia on social media for the latest deals, product updates and exclusive events.
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