KUALA LUMPUR, April 17 — What began as a small home-based cake business has grown into a thriving cookie enterprise for Nurul Asyiqin Mohamad Ramli, thanks to a moment of...
Seven years ago, while accompanying her mother to collect pineapple tarts in Sabak Bernam, Selangor, Nurul Asyiqin overheard a conversation that would change the course of her life. As she browsed jars of pineapple tarts and, a small and medium enterprise entrepreneur revealed that her sales had reached RM1.
8 million in just four months.. Even at RM1.8 million, down from RM2 million the year before, it was still a huge figure to me and made me wonder why I wasn’t focusing on cookies,” she recalled. At the time, Nurul Asyiqin was selling cakes, relying largely on personal contacts while experimenting with promotion on Instagram. The returns, however, were modest. She later applied for financial assistance from the Federal Territories Islamic Religious Council , a process she described as straightforward. However, progress was soon disrupted by the Covid-19 pandemic. During the first Movement Control Order in 2020, business activity was minimal. “I wasn’t really operating then, sales were very low,” she said, noting that she had only about seven to eight agents at the time. Faced with heavy losses and limited experience in online marketing, she made the difficult decision to donate the cookies to orphanages rather than let them go to waste.Refusing to give up, Nurul Asyiqin gradually rebuilt her business, improving her marketing efforts step by step while attending courses, workshops and seminars on entrepreneurship.“Alhamdulillah, the business has improved significantly; from earning three figures in the early days to four figures, and now reaching five figures,” she said. In 2022, she received further zakat assistance worth RM10,000 through a collaboration between MAIWP and SME Corp Malaysia, which helped accelerate her growth. She noted that festive season sales can hit RM100,000, while off-peak months generate tens of thousands. The capsule concept has proven popular, not only among everyday consumers but also as wedding favours, with orders coming from states such as Johor and Terengganu. Her products are now distributed through petrol stations, hospitals, cafes and various government and private agencies, while also creating income opportunities for agents, including single parents and part-time sellers.Nurul Asyiqin’s journey is also shaped by her diverse background. She studied Mechanical Engineering at Sekolah Menengah Teknik Shah Alam before pursuing a Diploma in Culinary Arts at Food Institute Malaysia. She later spent about a year in the United States between 2011 and 2012, an experience that further broadened her perspective. The capsule concept has proven popular, not only among everyday consumers but also as wedding favours, with orders coming from states such as Johor and Terengganu. — Bernama picHer achievements reached new heights when she emerged as the champion of Projek Bangkit, an entrepreneurship reality programme organised by MAIWP in collaboration with TV AlHijrah.The eight-week programme, which began in October 2025, featured 21 participants and offered a RM50,000 grant, RM1 million in promotional sponsorship and business mentorship. Winning the competition brought not only financial support but also greater visibility for Cocokins, expanding its reach beyond Kuala Lumpur. Looking ahead, Nurul Asyiqin is focused on obtaining halal certification and further strengthening her brand. Her journey, from earning just RM400 a month to building a five-figure business, stands as a testament to resilience, adaptability and the courage to embrace change. — Bernama Bracing for impact: How some Malaysians are weathering looming price hikes as the West Asia conflict grips global energy supply
Cocokins Pineapple Tarts Federal Territories Islamic Religious Council SME Corp Malaysia Projek Bangkit
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