A dive into some little-seen data suggests that Facebook may be in a bigger mess than it lets on. It shows a precipitous drop in the amount of time people are spending on the core social network. No wonder Zuckerberg is announcing his plans to move away from it.
By Elizabeth Dwoskin Elizabeth Dwoskin Silicon Valley Correspondent Email Bio Follow March 11 at 2:10 PM SAN FRANCISCO — Facebook chief executive Mark Zuckerberg went public last week with his plan to reorient the embattled social network toward encryption and privacy -- transforming Facebook from a boisterous global town square into an intimate living room, according to a philosophical essay posted to his Facebook wall.
Recent polls also have pointed to a trend of people deleting Facebook. A quarter of U.S. Facebook users surveyed by Pew Research Center last September said they’d deleted the company’s app in the previous year. On Thursday, Edison Research concluded that Facebook has 15 million fewer users in the United States than in 2017.
According to the analysis, people in the U.S. have been spending a lot less time on Facebook and on Messenger since 2016 -- about 10 percent less time per person in any given month than they had in the same month the previous year.[Facebook’s Sandberg now acknowledges controversial Definers work crossed her desk]
Notably, the declines began well before Zuckerberg’s last major announcement of a product change, on a Wall Street earnings call in January 2018, when he said the company would start removing news content from people’s feeds in order to focus more on content from friends and family. At the time, Zuckerberg said the move would purposefully reduce the amount of time people spent engaging on newsfeed.
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