Meta is not happy about the exodus from Threads. Its Twitter-like rival platform initially surged in popularity but struggled to maintain interest in the following weeks. That’s why Zuckerberg is now planning on developing retention ‘hooks’.
Meta is not happy about the exodus from Threads. Its Twitter-like rival platform initially surged in popularity but struggled to maintain interest in the following weeks. More than half of the original users came, saw and… left. That’s why Zuckerberg’s Meta is now planning on developing retention ‘hooks’.
A high-level Meta gathering brought together Zuckerberg and Meta executives. The audio from the meeting was heard by: “Obviously, if you have more than 100 million people sign up, ideally it would be awesome if all of them or even half of them stuck around. We're not there yet”, Zuckerberg allegedly said at that forum.
As far as his own assessments on the Threads exodus, he considered the drop-off “normal”. He expected the drop-off rates to curb with the introduction of more features to the app, like a Threads desktop version and search functionality. Chief Product Officer Chris Cox said Meta is looking at adding more “retention-driving hooks” to entice users to return to the app, like “making sure people who are on the Instagram app can see important Threads”.report says that Reels videos are performing more than well, closing in on the ByteDance rival TikTok. Reels, available on both Facebook and Instagram, gather respectable numbers in terms of views – 200 billion per day, up from 140 billion last year.
“We can show Reels that we think you're interested in based on our discovery engines”, Justin Osofsky, Meta's head of online sales, operations and partnerships, said in an interview on Thursday and adds that the Reels’ boosted performance “creates a base that you have the opportunity to further monetize”.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Meta plans retention 'hooks' for Threads as more than half of users leave appMeta Platforms executives are heavily focused on boosting retention on their new Twitter rival Threads, after the app lost more than half of its users in the weeks following its buzzy launch, CEO Mark Zuckerberg told employees on Thursday.
Read more »
Meta plans 'retention-driving hooks' for Threads as more than half of users leave appMeta decides to boost retention on their Twitter rival threads as the app lost more than halfof its users.
Read more »
Zuckerberg: Meta will pour gasoline on Threads when ready for growthMark Zuckerberg says Meta will 'pour enough gasoline' on Threads to make it grow when it's ready for prime time
Read more »
Zuckerberg eyeing a billion Threads usersThat number might not mean social media success. Here’s what analysts are saying.
Read more »
Threads has lost more than half its users, Mark Zuckerberg saysOver half the people who signed up for Threads have stopped using it already, prompting Mark Zuckerberg to push for 'hooks' to entice users, report says
Read more »