Zoom's forthcoming hardware subscription service could help boost customer loyalty - Business Insider

The hardware-as-a-service model will help Zoom stave off the threat to its market share posed by Microsoft and Google

this week that it would begin selling enterprise-grade communications hardware through a hardware-as-a-service model. Subscribers will pay for monthly access to hardware such as phones, wide-angle cameras for conference rooms, and meeting-room touchscreen displays.

Zoom can boost customer loyalty by expanding services under the HaaS model. Customers relying on Zoom for software, hardware, and services will have a harder time switching providers, as doing so would require leaving the streamlined ecosystem designed to reduce IT complexity.

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