Ralph Lauren generated $18.7 million in media impact value for sponsoring the event. Zendaya was the brand's top placement.
proved successful this year at The Championships, Wimbledon. The actress was among the many celebrities who watched the tennis tournament from the Polo Ralph Lauren suite. According to, her appearance at the event generated $3.6 million in media impact value for the American brand. Ralph Lauren has been an official sponsor and outfitter of The Championships since 2006. The brand dresses all chair umpires, line umpires, ball persons and grounds people working at the event.
In 2024, Ralph Lauren invited celebrities like Pierce Brosnan, Leo Woodall, Tom Hiddleston, Glenn Close, Robin Wright and more to watch the tournament while wearing tailored pieces from the brand. In total, the American label generated $18.7 million in MIV from mentions alongside the tournament with Zendaya being its top placement.Zendaya and Ralph Lauren have started working closer together this year.
The Championships, Wimbledon, ended on July 14, with Kate Middleton presenting the winner’s trophy to Carlos Alcaraz of Spain after his victory in the Men’s Singles Final against Novak Djokovic of Serbia. Middleton wore a purple dress by British brand Safiyaa, which also garnered $4.8 million in media exposure. In general, this year’s sporting event generated $873.1 million in MIV.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Zendaya Went Full 'Challengers' in Ralph Lauren Outfit at WimbledonThe actor sat amongst a sea of other celebrities wearing a perfectly preppy ensemble fit for Tashi Duncan.
Read more »
Ralph Lauren Corp. Says Company Operating as Polo Ralph Lauren Indonesia Has No Affiliation With Lauren’s FirmDisputes between PT Manggala Putra Perkasa (operating as Ralph Lauren Indonesia)and other parties in Indonesia do not involve Ralph Lauren.
Read more »
Ralph Lauren’s Pay Tops $19M With Boost From Stock AwardsRalph Lauren and his CEO, Patrice Louvet, both have stock-heavy, multimillion-dollar pay packages.
Read more »
Ralph Lauren Team USA gear has released: Where to buy items before 2024 Summer OlympicsRalph Lauren has released some new Team USA gear for consumers this summer. Fans can buy the items before the 2024 Summer Olympics begin.
Read more »
Polo Ralph Lauren Team USA gear: How to get 2024 Summer Olympics apparelThe 2024 Summer Olympics are right around the corner. Make sure you are ready for opening ceremonies with this stylish line of Team USA apparel from Polo Ralph Lauren.
Read more »
24 Hours With Luca Mornet for Ralph Lauren’s Purple Label Spring 2025 PresentationWhere pop culture meets fashion.
Read more »