For designer Zolaykha Sherzad, zarif_nyc is more than just fashion — it’s fashion with a purpose.
, which began in 1996, women virtually disappeared from the public eye. They were banned from working and were not allowed to travel without a male guardian. The violation of these rules resulted in severe punishment.
That all changed for the better when the Taliban were overthrown in 2001, inspiring Sherzad to help Afghan artisans apply their skills in an industry that would allow them to grow and take advantage of economic prosperity that had been previously inaccessible . But two decades later, in the aftermath of the Taliban’s resurgence, Sherzad’s main concern is her team back in Afghanistan.“The first month everything was just upside down. Emotionally too,” Sherzad says.
“What I love is that we are all interconnected, no one is doing anything alone,” Sherzad says. “The purpose of this project was not just the jacket itself. It’s how the jacket comes together.” In addition to the brand’s signature jackets, Zarif Design also produces modest and gender inclusive unisex pieces. “It’s more about the character of who you are, so therefore gender is not something that pushes my design,” Sherzad explains, “It’s the fabrics, the flow, the details, the shapes, and the sense of freedom.”Take for example the signature waistcoat. Although the waistcoat is listed separately for both men and women, the design is almost identical.
Sherzad is doing exactly that — carrying the essence of the Afghan culture and tradition in a timeless manner. The one of a kind signature jackets, traditionally worn by men, are recreated in a modern way for women while still staying true to traditional design. The jackets come in red, navy, and in multi-colours and are all handwoven.
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