YouTuber James Charles loses 2 million subscribers following Tati Westbrook feud

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YouTuber James Charles loses 2 million subscribers following Tati Westbrook feud
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YouTuber James Charles has lost 2 million subscribers following feud with Tati Westbrook, who has added 1.5 million to her base

YouTuber and makeup master, James Charles has lost more than 2 million subscribers following a feud with fellow video beautification blogger, Tati Westbrook.

However, following a public feud — involving hair supplements, of all things — between the two, Charles' subscriber numbers have dropped significantly. Charles was asked by Westbrook to promote her brand on his YouTube channel, but he refused, telling her promoting supplements to his young-leaning audience made him uncomfortable.

Charles responded to her story with one of his own, a fleshed-out Instagram text that apologized to Westbrook for his actions. In the hours following"Bye Sister…," Charles uploaded his own apology, responding to Westbrook with a plea to be forgiven. His apology was seen by Westbrook followers as disingenuous, and Charles’ YouTube subscriber count began to shrink, with some of his followers leaving to subscribe to Westbrook.

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