Say goodbye to YouTube Rewind. After 10 years, YouTube is nixing its annual video-recap celebration of creators — saying that one single video can’t reflect “the full breadth” of its creator community.
, its annual video-recap celebration of creators — saying that one single video can’t reflect “the full breadth” of its creator community.Thursday that when it debuted YouTube Rewind in 2011, “we wanted to take a moment to celebrate some of the amazing things the YouTube community created. Over the years, we’ve seen that a single Rewind created by YouTube can’t possibly reflect the full breadth of our creator community.
At the same time, YouTube said, it’s planning a different kind of “experience” to fête its millions of creators. “Thank you to all the creators involved in Rewind — we’ll be [eyes emoji] for your Rewinds as we refocus our energies on celebrating you and the trends that make YouTube [fire emoji] with a different and updated kind of experience — stay tuned!” The YouTube Creators account on Twitter
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