YouTube to launch official shopping channel in S. Korea FMTNews FMTBerita
YouTube aims to become more ‘shoppable’ as advertisers cut back and competition from other platforms increases.
South Korea already has a booming live-streaming commerce business led by tech giant Naver, making it a prime test market for the global heavyweight as the Alphabet-owned company focuses on becoming more “shoppable”. With YouTube’s ad revenue affected by advertisers curtailing spending and competition from platforms like TikTok, Google’s chief business officer Philipp Schindler said in February there was “lots of potential in making it easier for people to shop from the creators, brands and content they love”.
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