Alphabet executives blamed tough comparisons and economic challenges for YouTube’s slowing growth rate.
at the time that “a slight headwind to revenue growth” was a change in consumer behavior and that YouTube Shorts, a rival to TikTok, was seeing increased viewership"as a percentage of total YouTube time."
The problem for YouTube is that it's early in monetization efforts for Shorts, so viewers are moving away from products that generate more ad revenue to a format that's unproven for the company. Last quarter, YouTube announced that it was testing monetization on YouTube shorts. Philipp Schindler, Google's chief business officer, said on Tuesday that the company is"encouraged by the results so far" when it comes to that advertising. More broadly, he highlighted a"full funnel strategy" that"more advertisers are embracing," allowing them to run different kinds of campaigns to audiences they want to reach.
Regardless of the macro picture or any other challenges, Porat continued to remind investors that the company will get through the slowdown simply by having easier comparisons in the future.
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