INDONESIA: YouTube and Shopee will launch an online shopping service in Indonesia and, later, expand it in South-east Asia in order to keep up with competitors like TikTok.
With the new partnership, shoppers can buy goods viewed on YouTube through links to Shopee. Shopee is owned by Sea Ltd, a South-east Asian technology corporation.According to Reuters, YouTube executives told journalists that they plan to extend the service to Thailand and Vietnam in a couple of weeks. Currently, YouTube shopping is available in South Korea and the United States.
This move would also help YouTube’s shopping segment and Shopee to compete with TikTok, which has recently taken control of Indonesia’s biggest e-commerce platform, Tokopedia.Vidyasagar did not disclose partnership figures but said it was a significant amount. He added that YouTube Shopping would be opened to partners other than Shopee in “a phased sequenced manner”.
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