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SAN FRANCISCO: Snapchat announced Thursday it would deliver breaking news as youth-focused social network unveiled a series of new features focused on information, entertainment and wellness.
Snap says that many of its users already get news on Snapchat and that the new feature will offer “the biggest stories across politics, entertainment, sports and more into a new, easy-to-consume format customised for mobile”. One of the new initiatives will be to offer meditation tools from the health tech group Headspace, which produces apps for relaxing the mind.
Snapchat touts that it reaches 90% of the 13-34 age group in the US, and similar amounts in other markets, and sees an opportunity to connect them with well-being resources. “The deals also include continued delivery of up-to-the-minute highlights for key news, entertainment and sports moments,” Snap saidNew features for the Snapchat Camera platform for smartphones will give users additional augmented reality options and more.
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