Your intimate health information may not be as private as you think if you don’t look carefully at the forms you sign at the doctor’s office.
June 13, 2022 at 5:00 a.m. EDTThe doctor will sell you now.
But Phreesia doesn’t just make money by selling its software to doctor’s offices. It also has a business in selling ads to pharmaceutical companies that it displays after you fill in your forms. And it wants to use all that information you entered — what drugs you take, what illnesses you’ve had in the past — to tailor those ads to your specific medical needs.I can understand why pharmaceutical companies might want this.
You have the right to say no. To do that, be on the lookout for the button labeled “I decline.” If you say no, nothing is supposed to change about your doctor’s visit, Phreesia says.Phreesia says it does not “sell” your data. Instead, Phreesia mines your data and uses it to target you with ads on its own system without passing the information to others.
To be clear, Phreesia’s ad business also leads to better outcomes for pharmaceutical companies. The company’s annual report boasts to advertisers that it “increases incremental prescriptions with existing patients.”used by many doctors that, if you read the small print in their privacy policies, claim the right to your information to show you ads.
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