KUALA LUMPUR: Xamble Group Ltd, through its Kuala Lumpur-based subsidiary Nuffnang Sdn Bhd, is aggressively advancing its Xamble Creators platform to ...
Wong says the Xamble-Nuffnang group is transforming its business model from service-based to platform-centric.Xamble Group Ltd, through its Kuala Lumpur-based subsidiary Nuffnang Sdn Bhd, is aggressively advancing its Xamble Creators platform to harness its full potential in driving growth and innovation.
“We are inspired by the opportunities to redefine media strategy, empower creators and drive positive change in the creator economy. As part of the creator economy, we recognise its profound impact on reshaping traditional marketing paradigms,” said Wong. “This strategic shift is expected to create more impactful and efficient marketing opportunities in the rapidly growing influencer market,” said Wong.
One notable trend, she added, is the growing popularity of TikTok Shop, where influencers are capitalising on the platform’s extensive reach and engagement to drive sales directly through their content. This trend is reshaping the e-commerce landscape and providing new avenues for influencers to monetise their followings.
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