World Cup interest is so high in Japan that a streamer can't cope
Players warming up during Japan’s official training on the eve of the World Cup round of 16 soccer match between Japan and Croatia in Doha, Qatar, Sunday, Dec 4, 2022. — APCyberAgent Inc’s Abema TV may have to restrict access to Japan’s World Cup game at midnight Monday local time , as runaway demand is pushing the streaming service to its limits.
Abema holds the streaming rights to the Qatar tournament in Japan, and the national team’s unexpected progress out of the group stage has triggered a wave of interest and support. The youth-oriented streaming network hit a new usage high on Dec 2 after Japan’s game against Spain, which was broadcast at 4am locally, CyberAgent President Susumu Fujita said on Twitter.
“CyberAgent’s stock is rising on expectations that Abema will see its revenue from ads increase over the long-term,” said Hideki Yasuda, an analyst at Toyo Securities., which helped drive the stock to a record high amid the pandemic. It may have spent as much as 20bil yen on securing the World Cup streaming rights for Abema, according to Jefferies analyst Hiroko Sato. Its broadcasts also feature former national footballer Keisuke Honda as a commentator.
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