Headliners included Gwen Stefani, Kings of Leon and Zac Brown Band, but bayside festival lost momentum after two-year pandemic delay
If the San Diego Tourism Board needs an enticing new off-season marketing campaign, video footage of the closing day of the 2022 Wonderfront Music & Arts Festival — where the early Sunday afternoon temperature hit 75 degrees under clear blue skies — could be just the ticket.
Regardless, the loss of momentum and lower turnout for this ambitious homegrown event was undeniable, with this year’s 30,000 attendance marking a nearly 50 percent decline from 2019. And while Wonderfront co-founder Ernie Hahn vowed that the festival will return next year, he acknowledged steps are needed to “dramatically boost” attendance numbers for the 2023 edition.
With four of its biggest stages this year located at Embarcadero Marina Park North, Seaport Village and nearby Ruocco Park, the festival’s setting could not be more quintessentially San Diegan. “It’s great!” agreed said Amanda Balcik, a fifth-grade teacher from Mesa, Ariz., who attended with her husband, Bryan. “This is our first time at Wonderfront. We will for sure come back.”
“So, apples to apples, pretty similar attendance ,” he said. “Plus, lots more comp tickets in 2019, like you do with first-year festivals. This year much less with more limited capacity. Our gross sales on tickets were 27 percent higher this year than 2019.”
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