Despite making up nearly half of the global workforce, women represent only 40% of mid-level B2B sales employees, dropping to 31% at the senior level, according to Gartner. The survey reveals that obstacles and lack of opportunity, rather than lack of ambition, explain the underrepresentation of women in senior sales roles.
Despite making up nearly half of the global workforce, women represent only 40% of mid-level B2B sales employees, dropping to 31% at the senior level, according to Gartner. Gartner conducted a labor market survey of 72 000 employees globally from Q1 through Q4 of 2023, which included 2 183 respondents who identified as having a B2B sales role. The survey revealed that nearly one-quarter of the 864 women surveyed in B2B sales said they were actively job searching in 2023.
In addition, 58% of women and 47% of men reported that if they were offered rapid career advancement, they would accept a new job that is otherwise similar to their current one – this suggests obstacles and lack of opportunity, rather than lack of ambition, are more likely to explain the underrepresentation of women in senior sales roles. “It is essential that sales leaders remove the roadblocks that prevent women from advancing into senior roles,” says Kelly Fischbein, senior principal: research in the Gartner Sales Practic
Women Workforce B2B Sales Senior Roles Underrepresentation Opportunity Ambition
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