Women's sizing is more disparate than ever before, studies show

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Women's sizing is more disparate than ever before, studies show
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If you've shopped online for clothes only to discover they don't fit, it's probably not you.

"If you're going to call us 'plus-size' models, then what are you going to call small models? 'Minus-size' models?"If you've shopped online for clothes only to discover they don't fit, it's probably not you. More than likely it's because clothing sizes have become increasingly difficult to scale.

"Women are constantly bouncing between sizes or struggling to find the perfect fit," Ron Luzon, CEO and founder of "Each manufacturer or design firm can imagine their ideal person, whether this person be curvy, straight or busty, and make clothing to fit this particular body shape," Dr. Lynn Boorady, professor and department head, Design, Housing and Merchandising at Oklahoma State University, told"GMA.

Boorady also points out that with the diverse nature of America, made of people of different ethnic backgrounds, ages and cultures, there is now a greater range of body shapes to fit and different cultural attitudes around fit.

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