If 2022 has been the year that kicked off a K-pop frenzy, 2023 might just get even crazier.
, the LVMH crowned jewel has become the “fastest-growing player in the market,” according to the Morgan Stanley report.“We believe the brand’s [Dior’s] sales have potentially multiplied by eight times over the past five years,” wrote the report.
According to Shinsegae, a major fashion department store franchise, sales from Generation MZ reached nearly 40 percent of total luxury sales in 2021, up from less than 30 percent of the sales mix five years ago. Our LegacyThe three retail locations, located within Hyundai Department Store Apgujeong Main Branch, Hyundai Department Store Pangyo and Galleria Luxury Hall East, aim to create a sense of serenity and intimacy “in a chaotic world,” according to the brand’s press release.
“Maybe it’s a word used too much, but I think a minimalistic approach to fashion is a good foundation to have in the market, but we try to push it quite a lot fashion-wise as well,” Klarén added. has picked South Korea as its first stop in the Asia market. and the New York-based contemporary label Veronica Beard has also inked deals with Handsome Corp. to roll out shops in Seoul.
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