With its exclusive Joe Rogan deal, Spotify is moving closer to podcast supremacy. Here’s what the streaming service has snapped up so far — and what it could buy next
For the company that’s ubiquitous with music — and has been partly responsible for bringing music out of the piracy-and-downloads era into a more profitable streaming model — further investment into podcasting may bring difficult questions for Spotify as it takes its resources away from music, Mulligan says.
“Artists need tens of billions of streams to get the same money that Joe Rogan was just given for his show. What Spotify is saying basically is ‘We value this podcast more than we value any single artist on our platform,'” Mulligan says. “At the same time, Spotify wants to push back on rate fees because it says it can’t afford it, and yet it spent $100 million on a podcast. That may lead to a very real question.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Joe Rogan’s Podcast Lands Exclusive Spotify DealThe Joe Rogan Experience, an early entrant into the now-booming podcast space, has signed an exclusive multi-year licensing deal with Spotify, the parties said Tuesday. The JRE will debut on Spotif…
Read more »
Joe Rogan Inks Exclusive Multiyear Podcast Deal With SpotifySpotify has scored a major podcasting coup, inking a multiyear licensing deal to bring 'The Joe Rogan Experience' exclusively to its audio streaming platform.
Read more »
Spotify new home for Joe Rogan's podcast, shares jumpSpotify Technology SA said on Tuesday comedian Joe Rogan's podcast will be available on the music streaming platform starting Sept. 1 and will become an exclusive later this year, sending shares 8% higher.
Read more »
The New Howard Stern: Podcast Giant Joe Rogan Inks Exclusive Deal With SpotifyThe Swedish streaming company is growing a formidable roster of podcasters.
Read more »