KUALA LUMPUR, July 12 — In today's fiercely competitive retail landscape, micro, small and medium-sized enterprises (MSMEs) in the fashion industry encounter significant...
KUALA LUMPUR, July 12 — In today's fiercely competitive retail landscape, micro, small and medium-sized enterprises in the fashion industry encounter significant hurdles in captivating shoppers, even across e-commerce.
By focusing on outstanding customer service and customer-centric strategies, Malaysian businesses can stand out, forging strong, lasting relationships with shoppers. Their dedication to excellence and affordability is complemented by a strong commitment to delivering a personalised customer-focused approach, positioning them uniquely in a competitive market.
KM Fashion Centre director Cris Low said Shopee has been a game-changer in facilitating direct connections with their customers. Tudung Exclusive maximises its product images to showcase its product features. — Picture courtesy of Tudung ExclusiveBeyond personalisation, research shows that reviews and ratings play a crucial role in boosting sales and building trust with potential customers, while user-generated photos and videos can effectively address initial buyer concerns.
In just four years, the brand, which empowers young Malaysian women with elegant, dignified attire that fosters confidence, cultural pride, and individuality, has built a following of over 75,000 satisfied customers and earned an impressive 4.9-star rating. Shopee Malaysia continues to assist local businesses with its development of trendy strategies and solutions. — Picture courtesy of Shopee MalaysiaFor Shopee, the leading e-commerce marketplace in Southeast Asia and Taiwan, prioritising the continuous development of strategies and solutions to assist local businesses in overcoming challenges has always been a fundamental focus.
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