Digital clones – avatars by another name – present a world of business, economic, scientific and artistic opportunities, even as they raise a host of ethical questions.
Avatars could well be the next big thing in the AI space, with a variety of industries eyeing them to boost productivity, cut costs and streamline operations including training, customer support, sales and communications. — Image by Freepik
Mackenzie’s digital twin, created by London-based synthetic media platform Synthesia and using ChatGPT to generate its responses, is animated by algorithms able to mimic his appearance, behaviour and voice. Synthesia is among the leaders, having raised US$50mil and developed “human” avatars for over 15,000 companies, including McDonald’s Corp, Accenture Plc and the UK’s National Health Service.
Google-backed Runway and Deep Voodoo, popular for its special effects in a Kendrick Lamar music video, are also producing AI-powered human avatars.
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