“There are people who dropped out,” the president of Imax Entertainment said of moviegoing during the pandemic. “For two years, they started a different habit. They replaced it with something else.” Will TopGunMaverick bring them back to theaters?
) studios have mostly stopped releasing their films via streaming on the same days as their theatrical releases. What they’re doing now is putting most of their movies in theaters exclusively, while setting others aside as straight-to-streaming titles. Peacock on Monday saidin 2023, including a biopic about LeBron James called “Shooting Stars.” Those are part of a previously announced deal for Universal to make a handful of Peacock originals.
“If 45 days works, then it works,” AMC Theatres Chief Executive Adam Aron told The Times. “If it works so well that we don’t need 45 days, then the windows can shorten. If it almost works but it needs to be 52 or 59 days, well then we’ll have to go there. But what we’re all going to try is a 45-day window, and we’ll learn empirically whether it works or not.”
Robbins’ comments would seem to throw cold water on the idea that he was hired to dismantle Paramount and turn it into a factory for streaming films. That’s good news for theaters.Warner Bros. Discovery chief David Zaslav made statements similar to Robbins in support of theatrical windows during a conference call to discuss the company’s earnings last week.
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