Will TikTok Music be the next big podcast platform?

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Will TikTok Music be the next big podcast platform?
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The company’s trademark application says it will support podcasts and digital radio content.

Premium subscribers will now have access to separate play and shuffle buttons throughout the app. Spotify’s shuffle default has been the bane of artists and extremely serious playlist makers everywhere, so the development is likely welcome. The company introduced a dedicated play button last year for albums

, who said, “We don’t create albums with so much care and thought into our track listing for no reason.”colleague Chris Welch has a point that an app-wide play button only for premium subscribers is an odd choice.

on annual sales growth through 2025 from 60 percent to 40–45 percent. Acast’s stock is down nearly 5 percent on the news, and it may be a warning sign for the industry overall. When the Interactive Advertising Bureau projected the market will be worthSnap starts creator fund for indie artistsfor Snap, so the company is making a play for TikTok’s music artists. Last week, the company announced the Snapchat Sounds Creator Fund in partnership with DIY music distributor DistroKid.

“We want to support the independent and emerging artists that are driving creation on Snapchat,” Ted Suh, global head of music partnerships at Snap, said in a statement. “By providing meaningful funding and creative support, our goal is for artists to feel empowered to continue creating and pursue a career in music.”

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