In this week’s The Contenders, the Barbie soundtrack challenges NewJeans’ new EP for the chart’s top spot.
charts, and the strategies behind their efforts. This week , the hottest new K-pop breakout of 2023 takes on the hottest new film soundtrack of 2023 for Billboard 200 supremacy. : After breaking through earlier this year with the singles “OMG” and “Ditto,” Korean girl group NewJeans established itself as one of the most exciting new acts in global pop with a massive online following.
As is often the case with major K-pop releases, the set is expected to sell very well, thanks largely to the wide variety of variants available for release. There are three main CD versions of the album, but with 14 total iterations, with different covers and packaging individualized to the different members, and all with a set of branded merchandise inside, including photo books, lyric books and photo cards.
However, NewJeans are exceptional among most 2023 K-pop acts in that they also stream very well in the U.S. OnSpotify Daily Top Songs USA chart, every track from the new EP is still on the top 200 ranking, led by the Billboard Hot 100 hit “Super Shy” . Given that it’s an EP with only six tracks total, that puts it at something of a disadvantage on the Billboard 200. But its combination of sales and streams should still make for a formidable debut on next week’s charts.
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