The fortunes of the writers, actors and directors negotiating new contracts this year may say a lot about whether the pattern will continue into the era of artificial intelligence. Will a chatbot write the next 'Succession'?
As labor contract negotiations heat up in Hollywood, unions representing writers and actors are seeking limits on artificial intelligence.
“We don’t need you,” he imagines hearing from the other side. “We have a bunch of AIs that are creating a bunch of entertainment that people are kind of OK with.” The fortunes of the writers, actors and directors negotiating new contracts this year may say a lot about whether the pattern will continue into the era of artificial intelligence.In December, Apple introduced a service allowing book publishers to use human-sounding AI narrators, an innovation that could displace hundreds of voice actors who make a living performing audiobooks. The company’s website says the service will benefit independent authors and small publishers.
Some actors worry that newer versions of the technology will allow studios to effectively steal their movements, “creating new performance in the style of a wushu master or karate master and using that person’s style without consent,” said Zeke Alton, a voice and screen actor who sits on the board of his union local, SAG-AFTRA, in Los Angeles.
It wants to ensure that no literary material — scripts, treatments, outlines or even discrete scenes — can be written or rewritten by chatbots. “A terrible case of like, ‘Oh, I read through your scripts, I didn’t like the scene, so I had ChatGPT rewrite the scene’ — that’s the nightmare scenario,” August said.
Netflix said the language had been in place for several years and allowed the company to make the voice of one actor sound more like the voice of another in case of a casting change between seasons of an animated production. When professionals have fended off obsolescence at the hands of technology, the outcome has often reflected their occupation’s status and prestige.
Whether screenwriters find similar success will depend at least in part on if there are inherent limits to the machines that purport to do their jobs. Some writers and actors speak of a so-called uncanny valley that algorithms may never entirely escape.
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