She says people should be able to avoid texts and emails over potentially sensitive celebrations.
A mother-of-three whose husband died is calling on more firms to allow customers to opt-out of marketing for Father’s Day and similar celebrations.
Colette, who works for charity Young and Widowed, told BBC Radio Derby: “It is fantastic to celebrate dads and mums and solo parents out there who are bringing up a child on their own. “When you receive an email or a text message you’re not ready for it, especially when you’re in the comfort of your house with your barriers down.
“This grief can hit so many people, there’s going to be sadness, but being able to build that barrier gives you the opportunity to not have things thrown in your face is absolutely amazing if that’s possible.Many firms in a variety of sectors already offer the option not to have texts and emails sent in the run up to difficult days.
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