NEW YORK, July 7 — It’s been a few years since TikTok made it its mission to springboard the music world’s new hits. And the Chinese platform has already strongly influenced...
NEW YORK, July 7 — It’s been a few years since TikTok made it its mission to springboard the music world’s new hits. And the Chinese platform has already strongly influenced the careers of artists like Lil Nas X, Lizzo and Doja Cat. But now, the social network seems to have competition from... Twitch. In fact, the live video streaming giant is taking an increasingly important place in the world of music.
These initiatives demonstrate Twitch’s desire to carve out a place in the music ecosystem, just like TikTok. Without being a true streaming platform like Spotify or Deezer, the Chinese social network has managed to become one of the main tastemakers and sources of music discovery thanks to its short, addictive videos.
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